This morning’s announcement of a $200 million wireless, cable joint venture included a little twist — Advance/Newshouse is part of the cable group partnering with Sprint Nextel. The pact between Sprint Nextel and the four MSOs is designed not only to blend wireless with cable but to create a true “third screen” environment. It’s mutually exclusive for three years; the initial financial commitment calls for $100 million from the wireless carrier and $100 million from Comcast, Cox, Advance and TW combined. The 20-year deal doesn’t preclude other MSOs from joining at a later date.
The JV plans a “Quad Play” offer in 2006 or an option for any combination of services. Plans include development of co-branded wireless devices integrating cable and wireless with an emphasis on EV-DO — remote programming of DVRs from handsets, internet surfing through a cable portal, sending and receiving email through cable high-speed accounts and, of course, content galore (streaming TV, music, video clips, games and pre-recorded DVR programs).
Some more details: — sales and marketing of co-branded products and services through the 1,600 Sprint retail stores and a variety of outlets including thousands of Radio Shacks.
– Sprint and each MSO will determine pricing by market.
– It is a retail venture, not a wholesale MVNO.
– The JV could could reach 75 million homes.
You can download the audio of the press conference here. (8.5 Megs, 48:22)
Press release | Webcast of press
conference with all five CEOs | Flash demo
Related: More Details on Cable Cos’ Mobile Plans
– Top Cable Cos May Be Close to Sprint Wireless Deal