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Summary:

In a Google-like tribute, Apple.com’s front page pays homage to Rosa Parks, following her passing. Click the image to read about her and the life she led. While I love the gesture (and really do think it’s well-done), I can’t help but feel that Apple’s inclusion […]

Apple.com Rosa Parks TributeIn a Google-like tribute, Apple.com’s front page pays homage to Rosa Parks, following her passing. Click the image to read about her and the life she led.

While I love the gesture (and really do think it’s well-done), I can’t help but feel that Apple’s inclusion of their “Think Different” branding on the image sours it a bit with a marketing slant. I know, Apple’s paying their respects and embracing her, as they both ‘Think Different’. I get that. But to me, it almost feels as if they’re claiming her with that slogan…

Does it cheapen the tribute in your eyes? Let me know your thoughts on the subject.

  1. Yeah, I agree with you Nick. Nice gesture…but doesn’t seem executed the right way.

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  2. I think it would be a little more tasteful if they didn’t actually have their logo above think different. It makes it seem as if they’re more important than her. I think its very classy of Apple to pay tribute to Mrs. Parks, but they shouldn’t slap their logo on Rosa Parks, one of the greatest Americans of our time.

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  3. I think it’s a nice thing of Apple to do. Apple have used their “Think Different” branding/campaign of Rosa Parks before, when she was alive, and now that she is gone it’s just right to give her one more tribute.
    It’s not like Apple is trying to sell a product with that image; when you click it you don’t see any Apple products, you only see information about Rosa Parks and with a link to the National Civil Rights Museum.
    This is just as much, or more, a marketing slant for Rosa Parks as for Apple.

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  4. I don’t mind. It’s obviously sincere. And if the powers-that-be at Apple feel it actually connects them in some way with Rosa Parks, then so much the better for them.

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  5. I agree that the tribute is appropriate and very nice gesture and may even educate some folks more about her.

    I disagree about the Think Different logo. I believe that the tie in with Apple and Rosa Parks as a “different thinker” is a great tribute to her. Shameless promotion?? Sure, but it is their website and they did decide to do a tribute…they didn’t *have* to do it! I like it.

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  6. of course apple uses it as a kind of advertisement but it also shows the support of Apple, a huge enterprise, behind one woman and behind some ideals too.

    it’s positive.

    (and typical “think different” of Apple. very nice)

    it’s not the first time apple did it.

    the photography is also gorgeous.

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  7. Does it cheapen Rosa Parks?

    No. “Think different” is exactly what she did. Apple should be commended for recognizing such an important catalyst in the expansion of democracy in America.

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  8. [...] ve their opinion. Robert Scoble has given salutation both of Apple’s Brand and Rosa. Nick Santilli from The Apple Blog had an opinion that Apple’s trying to clai [...]

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  9. Apple wants the money and in a way the homage to Rosa Parks could´ve been done more nicely but on the other hand at least we get educated instead of being fed Eminem.

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  10. Um, how is this Google like?
    Apple’s been doing tributes since before Google was incubated…
    I like it, I read the story and became reaquainted with her live.
    Then I checked out some products.

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