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Summary:

It is only October, but you hear the jingle bells. This is expected to be a break out year for the online retailers. US online retails sales for this holiday season are predicted to top $26.2 billion, up nearly 21.9% from last year. But if you […]

It is only October, but you hear the jingle bells. This is expected to be a break out year for the online retailers. US online retails sales for this holiday season are predicted to top $26.2 billion, up nearly 21.9% from last year. But if you are like countless Americans who gets frustrated by the online shopping experience, a little digital elf might be at hand to help your way: Kaboodle.

US E-CommerceThe Santa Clara-based start-up has come up with what I like to describe as an online blotter. The company basically gives you a little bookmarklet that installs on pretty much every browser. You like something you see, you click on the bookmarklet. Kaboodle then extracts the relevant information and creates an auto-summary, and puts it on a special page. You can tag this page, and if you want make it open for others to use when looking for similar stuff. David Galbraith’s Wists is another similar service. He is using Wists to power his Crib Candy site.

Say you are researching buying a 32-inch LCD television. You go to ten different websites, not to mention uber-comparison shopping sites like Shopping.com or Nextag. These sites give you a good over view of the best price. Often that information is not enough. You click, and go to say, J&R World, where you find all the information. If you are like me, then you essentially print out everything, and do the comparison and make your purchase. (Of course you can toggle between many different screens, and that’s not much fun.) Kaboodle does one better – it places all the “digital scraps” on a single page, and allows you to add tags to that page. In other words, it lets you built a tiny personal shopping page.

ecommerceAn eMarketer report suggests that the among the top reasons why consumers shop online, is because prices are lower, and wider selection. Kaboodle hopes to make the making a selection part even easier.

Manish Chandra started the company along with Chetan Pungaliya and Keiron McCammon after Chandra has a particularly hard time looking for deck furniture. After talking it over with others Chandra discovered that it was a common enough problem. The end result is Kaboodle, which he describes as a “decision engine.” Since this is particularly useful when say shopping for something on the web, Manish says the company will make money from contextual advertising. “You are so much further down the sales cycle when you are making this page,” he says, “And as a result there is a much higher chance of closing that transaction.” I am sure that’s the argument that helped him get angel funding from the likes of Ashish Gupta of Junglee fame. Rajiv Motvani, another well known angel with Google pedigree is a backer of the company.

Bottomline: I have not used the service as extensively to say I know all the ins and out, but from what I know, the biggest fear I have is that it can be easily imitated by the big three – Yahoo, Google and MSN. eBay might find it useful to offer it as an enhancement to its users. It will be interesting to see if the three co-founders can turn this nifty feature into a lasting commercial entity.

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  1. TechCrunch » Kaboodle Launch: Bookmarking + Wiki Tuesday, October 25, 2005

    [...] Om Malik wrote a lengthy post on Kaboodle a few hours ago. In my opinion Manish Chandra and the rest of the team have done a great job rolling this out. They are talking to bloggers and mainstream press simultaneously, and the site is a textbook example of how to walk new users through how the service works. They’ve thought through launch strategy and usability in a very intelligent way. Tags: kaboodle, delicious, del.icio.us, socialbookmarking, techcrunch, web2.0, web+2.0 Categories: Profiles, Social Networking | Bookmark this post with del.icio.us [...]

  2. Kaboodle is indeed interesting. I like the way they make creating eCommerce Wishlist or Research List easy. But how is this different from say wists.com or BlinkList.com? (of which I am one of the geeks involved in the project). While wist.com and blinklist.com are not targeted to e-commerce – they offer much of what Kaboodle does plus much much more(except the ability to auto select the right image on Amazon and autofill text – Kaboodle handles this well). For example – I maintain my TO BUY list here on Blinklist. http://www.blinklist.com/vishen/to%20buy/
    I can already “star” my favorite purchases, share these with friends, make certain items private and better yet – see how many other people are watching a certain item (so I can use the Wisdom of Crowds to make a better desicion). And BlinkList automatically creates a discovery page around the item – for example see here for a discovery page around the hit movie “Serenity”
    http://www.blinklist.com/tag/serenity/. For Kaboodle to be really useful – I’d like to see them incorporate some way where users can learn from each other to find the best deals. While it would not make me abandon del.icio.us or Blinklist – it would perhaps make me use Kaboodle for my christmas wishlist.

  3. Won’t the folks over at Kanoodle be a bit peeved that Kaboodle is appropriating their trademark?

  4. Things That … Make You Go Hmm Wednesday, October 26, 2005

    Create your own shopping comparison pages with Kaboodle

    The approach for new startup Kaboodle is pretty straightforward: surf around the web shopping and comparing prices and aggregating this content on a single page. By clicking on a link in your browser toolbar area and adding these various pages to a ma…

  5. Kaboodle: Social… Shopmarking. » Solution Watch Wednesday, October 26, 2005

    [...] First off, you will notice that in my title, I use the term, “Shopmarking.” Never heard of it? That’s because I just created the term and figured it would be a good term to use for services such as Kaboodle. There has been some discussion about Kaboodle and I have repeatedly seen the term, “Social Bookmarking” used when describing it. Yes, it is in a sense, Social Bookmarking, but I feel this term confuses the reader. Instead, I am calling it, “Social Shopmarking.” I feel this will help give a better first impression of what the service is to a reader, and hopefully other services may like this term! Now that I have that off my chest, what exactly is Kaboodle? Kaboodle is a service that will make your life a lot easier when it comes time to shopping on the internet and trying to pick that perfect item you are looking for. After reading TechCrunch’s and Om Malik’s thoughts about Kaboodle, I gave it a look and found it to be an excellent service that is definitely worth mentioning. [...]

  6. Kaboodle is very interesting for doing some specific product research. I can see this being quite handy when evaluating products from different sites like eBay and shopping.com. It works well for that. However, I prefer to do all of my bookmarking on one service. I was just researching new software products to make virtual covers and just created a tag dedicated to this research on blinklist. http://www.blinklist.com/tag/virtual%20packaging/

  7. Syndicator blog » Blog Archive » It’s Shopping Season Again: Social Media To The Rescue Thursday, October 27, 2005

    [...] Om Malik has a good review of a couple of online social media tools that may help make the holiday shopping season easier to manage, here. Kaboodle and Wists help harried online shoppers with categorizing and keeping track of those perfect gifts. They’re based on tagging and bookmarking. [...]

  8. Hypergene MediaBlog » What a little Kaboodle could do Thursday, October 27, 2005

    [...] Posted on Oct 28, 2005 | 4:54 am EST PermaLink | Comment (0) | E-mail | Print | Del.icio.us | Technorati Our Whitepapers We Media (English) We Media (Español) Amazoning the News Playing theNews [...]

  9. ComparisonEngines.com » Blog Archive » Kaboodle – Social Shopping Sunday, November 13, 2005

    [...] As Om Malick stated in his post on Kaboodle “Say you are researching buying a 32-inch LCD television. You go to ten different websites, not to mention uber-comparison shopping sites like Shopping.com or Nextag. These sites give you a good over view of the best price. Often that information is not enough. You click, and go to say, J&R World, where you find all the information. If you are like me, then you essentially print out everything, and do the comparison and make your purchase. (Of course you can toggle between many different screens, and that’s not much fun.) Kaboodle does one better – it places all the “digital scrapsâ€? on a single page, and allows you to add tags to that page. In other words, it lets you built a tiny personal shopping page. ” [...]

  10. Om Malik on Broadband : » People Power Vs Google Thursday, December 22, 2005

    [...] Wink is not alone in taking on Google. Of course, there are others like Activeweave, Jookster, Kaboodle, and Rollyo which are taking “human cycles” and trying to come-up with better results than Google. [...]

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