Summary:

(See our part I here) A detailed story on why Comcast needs to reinvent itself..one is companies like CBS trying to develop “cable bypass”,…

(See our part I here) A detailed story on why Comcast needs to reinvent itself..one is companies like CBS trying to develop “cable bypass”, online news sites which have a heavy video component.

To protect its turf, cable giant Comcast has 400 software engineers building what amounts to a TV version of the Internet, stocked with movies, archived TV programs and other interactive features, including a search function. This is where talks with Google and AOL fit in…

Comcast is also building a library of shows and movies through deals with established programmers such as Discovery and Viacom’s MTV. It’s also trying to lure viewers by pitching services only available from Comcast. Its Irving, Texas, system, for example, will show 25 high-school football games this season. The Philadelphia system is testing an on-demand real-estate service that enables viewers to participate in virtual tours.

Comcast has also rolled out an on-demand dating service featuring singles in eight cities.

For more on Comcast’s digital media efforts, read our dedicated company section

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