Tristan Louis crunches the numbers on the AOL-Weblogs deal. He figures out that at $25 million valuation, each inbound site (as per Technorati) is worth $564.54. At that valuation, I am seriously rich, and get richer by the day. GigaOM is worth $1.1 million in blog dollars. (Taking all bids now :-) ) Boingboing is worth $9.3 million. Clearly blog valuations are up from the days when New York Times paid $820,000 for a blog. Of course, there is an alternative POV on all this, which is worth reading. (via)
17 comments so far
12:29 PM PT
How Do You Value A Blog?
A question frequently posed is how is a blog valued? Before we all assumed it was readership and traffic numbers. We’ve now come to realize that quality is certainly valued over quantity. Steve Rubel even mentioned that “1.0″ thinkin…
1:01 PM PT
There is one issue with the blog community deals. The communities that were setup on these sites are now gone in my mind because they are part of mainstreams media firms. I do not expect to see the veil raised on the firms like some would hope. I do see the site under the new owners being slowly snuffed out for one reason or another. Blog communities were never meant to be owned by large corporations in my view.
9:38 PM PT
I was actually thinking about this very question as it relates to your blog just yesterday, Om. When we talked about traffic, my recollection is that GigaOm gets about 1/10th the traffic as almost the entire WIN network. That would put you at $2.5 million my friend! Sell sell sell! :)
12:33 AM PT
Web 2.0 This Week (October 2 - 8)
Web 2.0 This Week
October 2 - 8
What a week! Web 2.0 was absolutely terrific. There were hundreds of smart and interesting people milling about and cross pollinating their ideas. Our focus was on the new companies, of course, and we briefly wrote abo…
1:00 PM PT
I wonder if the real issue here is not so much what GigaOM is worth, but what the Om Malik brand is worth. Perhaps you need to start Om Malik Omnimedia. Om branded mouse cozies might sell quite well at Sears or K-Mart.
1:03 PM PT
Yeah… i think i am planning on starting OmVoice, a totally radical new VoIP service that is going to change the way we make phone calls. ;-)
7:37 AM PT
Does anyone really believe AOL paid money for blogs? I think the larger play here was to buy a system that distributes content and makes money doing it.
1:29 PM PT
*puts pinky finger to mouth* - “ONE … miiillliooon doollaaaaars”.
*Number One clears throat* - “sorry Sir, but the weblogs network brings this much every year, and that’s with a collection of blogs which, put together, still don’t nearly amount to even a fraction of the insightfulness, relevance, or readership’s aggregate income of GigaOM”.
2:10 PM PT
mr. holland you are very kind to recognize the real assets of gigaom - my readers. thank you. for no amount of blog-dollars are worth the intelligence discourse i have on a daily basis.
7:51 AM PT
And This Blog Is Worth…
Om Malik posts some thoughts on the monetary value of blogs, post the AOL/Weblogs Inc deal.
2:08 PM PT
great post! i’m looking forward for more. with equanimity opinions: http://www.ipl.org/div/light , Black Soldier Hope or not i do not believe in an afterlife , to Bet Stake you should be very Black they go mad in herds
5:46 PM PT
[...] Tristan Louis analyzes the Weblogs, Inc. acquisition and comes up with some very interesting thoughts on the value of blogs. Richard MacManus and Om Malik take the analysis even further. [...]
12:39 AM PT
Does anyone really believe AOL paid money for blogs? I think the larger play here was to buy a system that distributes content and makes money doing it.
12:39 AM PT
Yes.. I agree ..8
7:22 PM PT
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