Summary:

This should be a big boost to the ITV industry…omcast is slated to begin a groundbreaking pilot launch of ITV services from several cable…

This should be a big boost to the ITV industry…omcast is slated to begin a groundbreaking pilot launch of ITV services from several cable networks in Baltimore later this year, reports TV Week. The move marks the first concentrated effort by a cable operator to provide enhanced TV from more than one programmer.

The company has already signed on CNN, GSN and HSN…an example of the test service: Among the features of “one-screen” capability, viewers will be able to click a button while watching CNN to get additional information on a news story being reported. They may also be able to access weather reports from The Weather Channel.

Comcast will start with a soft launch later this year and move to a broader commercial rollout there early next year, says the story, though Comcast itself is downplaying the moves.

Meanwhile, James Glasscock, the director of biz dev for Turner Broadcasting System, said ITV efforts from Turner-owned networks such as CNN will begin to roll out in the next 12 months.

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