News Release: In response to the dramatic market growth opportunities in the world’s two largest and fastest growing mobile markets – India and China, Mobile 365, the global leader in mobile messaging and data services, has opened offices in both the countries.
India is the fastest growing and second largest mobile market in Asia, and one of the biggest in the world with 57.4 million mobile subscribers (editor adds: the latest figure is 63 million subs). The Indian market is expected to swell to nearly 200 million subscribers by 2008.
“India’s nascent mobile market presents exciting opportunities for domestic companies looking to monetize content, as well as international content companies seeking expansion into growth markets. With reach to more than 500 mobile operators around the world – including all the operators in India – we believe that mobile messaging and WAP services such as music, games, and entertainment will be key revenue drivers for the Indian operators over the next couple of years,” said Matthew Talbot, Managing Director, Asia, Mobile 365.
Mobile 365 India is located in Gurgaon, a satellite town of New Delhi that plays home to numerous Indian telecoms and services industry bigwigs. At the helm of this new operation is Mobile 365’s Country Manager, Kaustuv Ghosh, who brings a wealth of experience in the wireless industry from his previous appointments at NDTV and ACL Wireless. Ghosh will spearhead the deployment of Mobile 365’s global client-base in India, create indigenous business opportunities, and establish Mobile 365 as a leading provider of mobile messaging and data services in the Indian market.
In addition to securing short codes for companies like MSN for SMS IM and Hotmail, Mobile 365 has also secured a short code – 6365 – which can now be used to help content companies, brands, and corporations launch in the Indian market. In addition to offering connectivity through its own short code, Mobile 365 is able to offer access to various “walled garden” operators, which enables services to be deployed on STK/OTA, as well as GPRS/BREW, portals.