Indie download service eMusic is expanding the editorial content offered since last fall into eMusic Magazine, described as “a daily-updated online editorial hub” and “an expertly-curated editorial exploration of the greatest collection of independent music ever created.” New contributors include Kurt Loder, Harvey Pekar, Neal Pollack and Thurston Moore. The online mag is part of eMusic’s dual approach to navigating its 700,000-plus catalog– technological and human. An example of the latter: Ann Power’s column on music in the aftermath of Katrina not only includes links to two versions of “Louisiana 1927″ from the catalog; she provides context and links for another 20 songs available through eMusic.Press release.
Last month eMusic announced it had passed 100,000 paying subs; plans start at $9.99 a month for 40 downloads. It delivers more than 2 million downloads a month. At the same time, the company announced the appointment of former COO David Pakman as CEO. Pakman is a managing director of Dimensional Associates, the private equity arm of JDS Capital (owner of eMusicLive, The Orchard and Dimensional Music Publishing). One suggestion: make sure the stats match between promo, magazine cover and press release.