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Summary:

SBC, once again proving that it is one of the canniest companies in the world is likely to switch its name to AT&T once the deal closes. AT&T is a bigger, and perhaps a better loved brand than SBC, at least in People’s Republic of California. […]

SBC, once again proving that it is one of the canniest companies in the world is likely to switch its name to AT&T once the deal closes. AT&T is a bigger, and perhaps a better loved brand than SBC, at least in People’s Republic of California. Business Week reports that Ed Whitacre will ride into the sunset, while Randall Stephenson is going to take over.

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  1. While not as dramatic, Whitacre leaving is the bigger story. He is certainly one of the most important figures in the last 20 years of telecom.

  2. Everything Old is New Again

    For those of you old enough to remember when phones actually had real bells in them, you’ll remember old Ma Bell. The American Telephone and Telegraph Company. You’ll also remember when it was broken up into all the baby bells….

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