BellSouth has launched a pre-WiMAX service in Georgia, becoming the first major (regional bell) phone company to launch a fixed wireless service. 384 kbps down and 128 kbps up “Wireless Lite” package costs $30, while Wireless Ultra (1.5 mbps down/ 256 kbps up) costs $40 a month. Wireless modem costs $100. BellSouth sees fixed wireless as a way to cover the 20% of its footprint where it cannot offer DSL as yet. Athens is a University town and can attract students who don’t care much for landlines. BellSouth is going to introduce the service in some Florida towns as well, mostly in way-sub-urban areas.