“The halo effect enabled them to go after PC users and sell them Apple products,” said Will Poole,, the Microsoft executive in charge of desktop operating system products.
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Microsoft admits iPod helping Apple win
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Editorial Masthead
Helping Apple win???
Win what? A point in market share? A reprieve from Microsoft having to bail them out with another investment?
The iPod is a wonderful product (I own 2), but…I’m trying to figure out what exactly they are winning? Music?? I realize that iTunes recently reached 500M downloads (which included the Pepsi campaign). Now if MSFT wanted to take even significant portion of its $37B in cash and give away songs for free to users (while paying rights holders)- how quickly would Apple lose market share?
Would that be smart for MSFT? Not sure… Music is a commodity business where they are competing on cost (everyone has roughly the same 1 million songs). Once the smart phones become mass market, it’ll be interesting to see how MSFT reacts.