How to make money in Mobile TV
Business 2.0: While Qualcomm and Nokia will win big by building the infrastructure, TV-on-phones technology will create a passel of opportunities for entrepreneurs too. Some channels will broadcast standard TV, but thumb-jockeys will also enjoy interactive programs that blend television with the Web. And because small screens could abbreviate viewers’ attention spans, content providers will be seeking tailor-made shorts featuring weather, traffic, and news, as well as data applications to feed updates to phones.

There is a company called Micro Optical – and they have a solution for the limitations for this. I dont know how well it will be adopted, but it will be in the market soon, at least according to this blog. http://www.cellevision.blogspot.com/
[...] I feel that if right content such as short news clips, special mobisodes and sports clips – are piped over the air to your cell phone to break the monotony of the day, Mobile TV will work. I wrote about this trend back in July 2005 for Business 2.0 and how it is a big opportunity for entrepreneurs. [...]