RSS Spam Cometh?

Om Malik, Sunday, July 3, 2005 at 10:16 PM PT Comments (17)

Without getting into the semantics of the underlying technologies, I have believed that RSS is to the written word, what TiVo is to television. RSS, has been a ruthlessly efficient and rather simple way to keep in touch with the breaking developments in areas that interest. I have used three main services - PubSub, Feedster and Technorati - and set-up so more than two-dozen keyword searches that I end up finding even the most obscure feed that mentions say, the e911-VoIP debate.

It has been working well, but lately I have observed a few disturbing signs that can quickly turn RSS into yet another technology to avoid. RSS searches are now throwing up classifed listings from not just Craigslist but other sites. It shows the obvious shortcomings in the RSS search engines. This is going to be a bigger problem going forward - more and more people are indiscriminately churning out RSS feeds. Hey, when they set-up RSS only venture funds, you know it is the “loss of innocence.” But there is another evil lurking out there.

I find feeds from some dubious websites, which sole purpose is to output hundreds of RSS items and dupe people into clicking on some of the links. Others are simple commercial messages. For instance sites like VoIP-Information-Guide, is nothing but an affiliate site, that is just nothing but a whole lot of links and Google AdSense text ads. The RSS output of these sites includes google text ads, and Moreover news feeds. In many way I am impressed by the chutzpah of these folks’ ability to game the system, but at the same time it is also distressing because in the end it is going to completely pollute the RSS ecosystem. The RSS search companies like Feedster and Technorati will have to fight this, but how, I am not sure. Will RSS spam become as much a part of life as say email spam or spyware?

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17 comments so far

July 4th, 2005
12:02 AM PT
Fazal Majid said:

Technorati has several full-time employees weeding out spam blogs. The others probably do as well.

July 4th, 2005
9:47 AM PT
Om Malik said:

i hope so, i wonder if this is problem that can be licked. not sure how though?

July 4th, 2005
12:04 PM PT

Om Malik on RSS Spam

Om Malik on RSS spam clogging up places like Technorati, PubSub and Feedster (RSS Spam Cometh?).It has been working well, but lately I have observed a few disturbing signs that can quickly turn RSS into yet another technology to avoid….

July 4th, 2005
12:59 PM PT

I think you could eliminate most of the SPAM blogs by removing all blogs hosted at blogspot.com or created with WordPress blogware ;)

July 4th, 2005
8:47 PM PT
Josh Hallett said:

I first started to notice spam via RSS back in January of this year:

http://www.hyku.com/blog/archives/000239.html

My post ended up starting a conversation with Bob Wyman of PubSub, he shared his thoughts in what they are doing:

http://hyku.com/blog/archives/000251.html

There are now some Technorati/Feedster searches that produce 86% spam on the first page alone:

http://hyku.com/blog/archives/000497.html

A few of the PubSub searches I monitor are now useless since the majority of the results are spam. Now comes the fun of Tag spam:

http://hyku.com/blog/archives/000653.html

Sorry for all the links, but it’s something I have been following for a while.

July 5th, 2005
12:35 AM PT
David Sifry said:

Om,

Technorati has a whole group of people who are dedicated to identifying and eliminating spam from our indexes, both algorithmically, heuristically, and at last resort, via human means. We’ve been working with the industry on fighting spam, and organized the first web 2.0 spam squashing summit.

Things are still early, and will take some time to shake out. However, I like to rely on what my friend Cory Doctorow said: “All healthy ecosystems have parasites.” So the question is not, “will there be spam?” but only, “will this be managable, or will this be the red tide of spam that overtakes the industry?” I for one believe that the former is true. But to be perfectly honest, only time will tell.

Dave

July 5th, 2005
4:25 AM PT

RSS spam isn’t new, but it certainly seems to be growing. And will it overtake the industry? Yeah. Web based search engines have been fighting spam for nearly 10 years now. The constantly have had to evolve their defense. Link analysis is just now giving over to personalized search as a way to prevent this. RSS search engines I’ve used often demonstrate bad textual-retrieval relevancy to begin with. Then add to that spam, they’ve got a long slog ahead of them. Making matters worse, the fact that several of them work off of taking whatever is fed to them, rather than trying to only include the “best,” leaves them even more open to being spammed.

July 5th, 2005
12:28 PM PT
Anand Jain said:

You could use my FooBar Search Alerts (http://www.ypjain.com/notify) to monitor specific sites or RSS/Atom feeds for certain keywords or queries. It doesnt monitor the entire web (like Technorati and the like). It just monitors any page or feed that you want it to and will send you links to actual entries if it finds them in the feed.

July 8th, 2005
10:02 AM PT
Fergus Burns said:

Om, that is an issue, and will continue to be an issue as RSS develops and evolves.

But, we at Nooked also realize that people DO want RSS feeds for marketing, for coupons, for deals, and that is what we are working on with marketing firms: how to do RSS in a smart way that doesn’t devolve into SPAM

We also have a search engine for RSS feeds on offers, news, deals and coupons which is SPAM proof due to the community filtering we use

regards
fergus

July 8th, 2005
2:34 PM PT

[...] eblogs, a growing number of which are purchasing domains for branding purposes.” 3. Om Malik on the Power of RSS and the emergence of RSS spam “RSS is to the written word, what [...]

July 9th, 2005
6:59 AM PT
TechBlog said:

Playing catch-up with tech

As I mentioned Thursday, the attacks in London took me a away from blogging on tech. Let’s play some catch-up. Follow the bouncing links! A followup to an earlier post: Google releases its Firefox toolbar. There’s already a Trojan related…

July 9th, 2005
10:24 PM PT

[...] e is talking about RSS Spam. Finally, the RSS godfathers are paying attention to something that has been annoying me for months now. In Asides Posted Saturday, July 9, 2005 at 10 [...]

July 27th, 2005
9:10 PM PT

[...] he new site will also allow folks to subscribe and read RSS feeds. This is also a good day for RSS spammers, who can now find gullible clickers amongst the AOL hordes. Going back to that ste [...]

July 28th, 2005
6:22 AM PT
Trotz.com said:

AOL launches MyAOL beta, Feedster to do RSS search

Om Malik today takes note of AOL’s new partnership with Feedster for their new ‘MyAOL’ - as he notes, Yahoo must be thinking that’s soooo 1999 ;-). Interesting to see a tool like this on AOL; bringing RSS closer to…

August 2nd, 2005
7:49 AM PT

[...] e I lose the plot - I tag my post, Technorati benefits, and despite all that, my tags help spammers who clog my RSS readers gain more readers. That’s absolutely rotten! So essentially [...]

January 21st, 2006
9:06 PM PT

[...] 3. Om Malik on the Power of RSS and the emergence of RSS spam [...]

May 15th, 2008
2:14 PM PT

[...] WordPress Hack May 15th, 2008 They attack the RSS feed rather than the actual post (RSS Spam Cometh? - GigaOM details how the spammers have moved to RSS since that’s what people are using), tagging the [...]

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