iTunes 4.9, Podcasts, more like time shifted radio
Like all mac faithful, I downloaded the iTunes 4.9, and checked out the podcast feature. Despite all the hoopla around Podcasts and how are going to be different from radio, well the iTunes 4.9 clearly shows that it is nothing but radio timeshifted. There is ESPN, ABC News, and some other mainstream radio shows being offered as Podcasts.
The real podcasts are being passed off as “indie podcasts,” though I am glad to see Inside Mac Radio and Engadget Podcast at #3 and #4 in terms of downloads. Everything else is just some repackaged radio show/television program! That’s not podcasting is it? Its like TiVoed Radio!
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exactly!
I agree that the current crop of podcasts offered through itunes are primarily big media and not very different from conventional radio.
However, once the independent podcasts pass the screening process apple has put in place for quality/content reasons, I think we’ll really see an explosion of independent audio on the web.
As A VC mentions, podcast integration in itunes gives 6 million users an easy to use and familiar program with which to discover this content, may of whom don’t currently even know what a podcast is.
He’s right, it won’t happen overnight, but this is huge boost to the medium.
I’m getting the sense that the current state of iTunes’ podcast directory — where just about every indie podcast is listed under “Audio Blogs” (stupid category) — is pushing some people to explore places like PodcastAlley.com to seek out new shows. At least, I hope that’s happening…
My music podcast, Dave’s Lounge, isn’t in the iTunes directory yet, but the latest show still managed to get about a dozen downloads from iTunes today. =^)
Om..we used to call that rebroadcasting approach “recasting” not webcasting back in th e 90′s…I am happy to see that when it comes to Podcasting, Apple has about as much understanding about that as they did when it came to streaming media back in the 90s.
Agreed. Well, at least podcasting isn’t the single most overhyped phenomenon on the web right now… for that we have “video blogging”.
I think there’s room for both commercial content and “indie” content.
The Publish a Podcast choice is quite prominent.
I still like my NetNewsWire podcast handling. The podcast gets dropped in the iTunes library and a simple playlist for the “show” is created.
Well, I have to say that I was extremely pleased to see that my VERY non-mainstream music podcast Cinema Volta: Daily Ambience was included in Apple’s list when the new version was launched. Of course, it’s categorized incorrectly under Movies & Television, but I’ve modified my RSS file to include the iTunes tags and I hope that will fix things.
i think this is going to be an intersting trend to watch. you can already see how the old media has started to dominate the podcast charts. i wonder if we will have to endure their ads or biases as well. i think it is a good experiemnt from the stand point that it will tell you who really matters in the broadcast/podcast world.
I tend to agree that providing the “major label” content will encourage the public to check it out, but I don’t think Apple is against the little guy. Heck, they mentioned “Dawn & Drew” in the press release they put out for 4.9. I think that says a lot. Plus as others have mentioned around the web, some web-only podcasts (TWiT, Engadget, etc) are doing pretty well in the iTunes rankings thus far. Obviously listeners are finding both “mainstream media” and alternatives.
For time-shifted radio, check out Replay Radio:
http://www.replay-video.com/replay-radio
Replay Radio does Podcasts, too!