For an industry used to head-to-head competiton, the lattest battle is for the telecom trade show crown. Now that SuperComm is done, the fight is between TelecomNEXT and Globalcomm. For now, GlobalComm is winning.
Battle of the telecom trade shows
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I work for Tellabs and we plan to exhibit at both TelecomNEXT and GlobalComm trade shows in 2006.
No matter what particular trade show you decide to participate in, pre trade show marketing is critical. You must find innovative ways to distinguish yourself from the competition. In short, your trade show marketing plan should be planning to gain a competitive edge.