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	<title>Comments on: Yet Another RSS start-up, Attensa</title>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2005/06/24/yet-another-rss-start-up-attensa/#comment-104623</link>
		<dc:creator><![CDATA[Om Malik]]></dc:creator>
		<pubDate>Sat, 25 Jun 2005 00:05:43 +0000</pubDate>
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		<description><![CDATA[well expose to the masses... what it does different i am not sure. collaborative filtering of good stuff, well that&#039;s good except rojo does that as well. i am really wondering why i would switch from newsgator to them. i think the big issue with rss start-ups is that they don&#039;t understand the basic reason i use rss: customize my news/media consumption experience. i couldn&#039;t care less about the collaboration of the masses. i just know exactly what works for me, from which blog or news source. collaboration is highly overrated. except in spam, where i think it makes lot of sense.]]></description>
		<content:encoded><![CDATA[<p>well expose to the masses&#8230; what it does different i am not sure. collaborative filtering of good stuff, well that&#8217;s good except rojo does that as well. i am really wondering why i would switch from newsgator to them. i think the big issue with rss start-ups is that they don&#8217;t understand the basic reason i use rss: customize my news/media consumption experience. i couldn&#8217;t care less about the collaboration of the masses. i just know exactly what works for me, from which blog or news source. collaboration is highly overrated. except in spam, where i think it makes lot of sense.</p>
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		<title>By: Paul C</title>
		<link>http://gigaom.com/2005/06/24/yet-another-rss-start-up-attensa/#comment-104622</link>
		<dc:creator><![CDATA[Paul C]]></dc:creator>
		<pubDate>Fri, 24 Jun 2005 23:24:09 +0000</pubDate>
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		<description><![CDATA[Is it really the same as Newsgator?

Their company blurb is more than a little vague &amp; buzzword-heavy, but it sounds like their fundamental technology is based around attention.xml and collaborative filtering. The Outlook plugin is just a vehicle to expose it to the masses.]]></description>
		<content:encoded><![CDATA[<p>Is it really the same as Newsgator?</p>
<p>Their company blurb is more than a little vague &amp; buzzword-heavy, but it sounds like their fundamental technology is based around attention.xml and collaborative filtering. The Outlook plugin is just a vehicle to expose it to the masses.</p>
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