Skype Goes Retail

Om Malik, Tuesday, June 14, 2005 at 12:01 AM PT Comments (6)

Skype just signed an agreement with Brightpoint, to sell and promote Skype products via the retail channel. Incase you did not know, Brightpoint is a cellular wholesaler. This is a major move, which pits Skype against Vonage. (We said so!) Secondly, I believe this is clear indication that the viral marketing campaign is running out of gas, and the company realizes that it needs to step-up the marketing if it needs to trump other VoIP rivals. It should and must be worried about cellular companies’ voip plans. SIP is also trying hard to get a peer-to-peer makeover, and become a more potent competitor. More on this later. Meanwhile, Skype has also added voicemail services.

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6 comments so far

June 14th, 2005
4:04 AM PT
Aswath Rao said:

Since Skype gets to make multiple announcements for the same thing (voice mail in beta; ability to send to non-subscribers as well; full release etc) I guess I am allowed to point out repeatedly that this is yet another example of a company going against its own fundamental philosophy.

Here is a P2P company that offers a server based service just so that they can have some revenue. In MSN, offline messages are sent to your email. Don’t you think voice messages can be done the same way as well? Furthermore, when most of the web-based email services are free of subscription, a P2P company is charging yearly fee for this service, however small that amount may be.

Is there a conspiracy of silence when it comes to the darling of the blogosphere? Or only Bellheads can be called evil?

June 14th, 2005
4:06 AM PT
mj said:

I think vonage is a true phone company. As such, Skype does not yet compete with them. Vonage is for users who USE the phone. Who pick it up and dial it. Who answer it when it rings. Who want to keep the number they have had for years. Most folks don’t want to sit at the computer with a headset on and dial out and use skype. Its more of a souped up IM program. Skype may be in that market someday. But until it has a product that allows you to actually pick up and use the phone, Vonage won’t be troubled. The real story is here is how Vonage is gobbling up market share from Ma Bell, aka your local phone company.

Regards

June 14th, 2005
6:34 AM PT
Techvoyager said:

Skype begins long anticipated move toward retail channels

Om Malik is reporting on his gigaom.com weblog that Skype has signed an agreement with a cellular wholesaler to bring Skype products to market.  With the addition of SkypeOut, SkypeIn, and Skype Voicemail, the Skype product set is beginning t…

June 15th, 2005
1:59 AM PT
Neuvo said:

Skype goes further

I seem to be a little behind with new tech lately. I haven’t jumped into podcasting and I don’t even have Skype installed on my PC. Just the same, there are some interesting developments in the world of Skype.

June 16th, 2005
7:31 AM PT

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June 17th, 2005
9:49 AM PT

Skype Goes Retail!

Om Malik%u2019s Broadband Blog � Skype Goes Retail Skype just signed an agreement with Brightpoint, to sell and promote Skype products via the retail channel. Incase you did not know, Brightpoint is a cellular wholesaler. This is a major move,…

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