Comments on: Cisco’s Born-Again Consumerism

By: Cisco’s Misguided Foray Into the Living Room

Cisco’s Misguided Foray Into the Living Room — Tue, 30 Dec 2008 01:00:24 +0000

[...] this is not the first time Cisco has chanted the consumer mantra. I talked to them three years ago and they had the same grand vision (just a different guy doing press briefings). They’ve [...]

By: POLL: Should Cisco Kill Linksys Brand? - GigaOM

POLL: Should Cisco Kill Linksys Brand? - GigaOM — Wed, 16 Apr 2008 14:41:52 +0000

[...] In small biz and SOHO markets, Linksys is more well known than Cisco. Moreover, this goes against Cisco’s startegy to woo the consumers. Rating: None Thumbs Up Thumbs Down Share/Send Print [...]

By: Charlie Giancarlo, #2 Guy at Cisco Quits, Joins Silver Lake Partners - GigaOM

Charlie Giancarlo, #2 Guy at Cisco Quits, Joins Silver Lake Partners - GigaOM — Thu, 20 Dec 2007 22:12:20 +0000

[...] Cisco’s born again consumerism Share/Send Sphere Print Previous Post [...]

By: Asterisk VoIP News

Asterisk VoIP News — Tue, 31 Jul 2007 20:54:36 +0000

Should Cisco Kill the Linksys Brand?

Note: Om has a nice write-up about the possibility of discontinuing the Linksys brand just as AT&T has absorbed Cingular into "The New AT&T". I use this term loosely of course. I think overall it would be better to h...

By: Anand Sharma

Anand Sharma — Wed, 18 May 2005 19:06:21 +0000

On the subject of Cisco’s product positioning on the show “24″, here’s the link, in case you missed the show:

http://www.cisco.com/now/24/index.html

By: Om Malik

Om Malik — Wed, 18 May 2005 15:50:09 +0000

John

thanks for that. i have not watched 24 for so long, that I almost forgot about it. I know Cisco used to be on Alias but not lately.

By: John Battelle

John Battelle — Wed, 18 May 2005 15:02:21 +0000

Cisco’s consumer focus is apparent to anyone who is watching “24″ – the product placement is everywhere. (The show, of course, is simply terrible now, which is too bad).

By: docwho76

docwho76 — Wed, 18 May 2005 07:37:23 +0000

Apps that are bandwidth hogs TODAY:

IPTV
Bittorrent
P2P “Anything”
Streaming HDTV (ala H.264)

By: Om Malik

Om Malik — Wed, 18 May 2005 07:00:12 +0000

Alex,

you make a great point. I personally think we haven’t come to that equilibrium where applications can consume as much bandwidth as we can. I think that is going to be the most crucial thing to watch in years to come. I think video is a good start, but we need to go beyond that. Torrents in today’s form are not the most optimal solution, and I think entreprenuers need to step-up with apps that are bandwidth hogs.

By: Alex Rowland

Alex Rowland — Wed, 18 May 2005 06:39:43 +0000

Bandwidth is just like processor cycles. memory, and storage capacity. Every year people seem to say that we’ve finally reached the point of diminishing returns. “There is no reason to add more of X, we’ve already got all we need right now.” And yet every year new applications spring up and suck up every last bit of excess capacity.

I was having an discussion with my partner about the tradeoff between bandwidth and processor cycles and bandwidth and storage, etc. The general idea being that as bandwidth increases, you need less storage, and as processor cycles increase, you need less bandwidth due to more efficient compression. And yet somehow, even with these cumulative efficiencies, we’re still hungry for more.

My conclusion is that while diminishing returns are real, nobody cares. The price drops so fast that we just buy the upgrade and fill the capacity, whatever it is. It’s not as much about the underlying economics; at a macro level, it’s about human nature. We always want more.