Comments on: The Problems with Off Brand Sub $50 Phones http://gigaom.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/ Sat, 11 Feb 2012 00:50:04 +0000 hourly 1 http://wordpress.com/ By: manish http://gigaom.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102175 Thu, 21 Apr 2005 06:57:04 +0000 http://gigaom.wordpress.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102175 I would take it a bit further. People in these markets, who can afford it less, are ‘more’ conscious of having the right brand association ! Especially for certain ‘key’ products which are, sort of, status judgment criteria in their society ! And the list of these key items varies in different regions/societies/cultures.

Therefore Nokia is more popular in India. Ofcourse the fact that people have less money, remains. So Nokia has to bring down its prices for that market, but are still costlier than most other brands.

]]> By: Om Malik http://gigaom.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102174 Wed, 20 Apr 2005 19:07:00 +0000 http://gigaom.wordpress.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102174 well that’s the point i was trying to make – people just read half the story and then react. they don’t take into long term implications -

]]> By: Anand Jain http://gigaom.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102173 Wed, 20 Apr 2005 18:44:20 +0000 http://gigaom.wordpress.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102173 If you read “The fortune at the bottom of the pyramid” book, it does mention that poor people also like to own and associate with brands. They also dont like cheapo/crappy stuff. Although they might not have the same purchasing power parity, they still like to own high-end stuff (or even low cost products, but having the same brand resonance as the original high priced ones).

]]> By: Jesse Kopelman http://gigaom.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102172 Wed, 20 Apr 2005 18:22:19 +0000 http://gigaom.wordpress.com/2005/04/20/the-problems-with-off-brand-sub-50-phones/#comment-102172 That 1813 looks ok to me. Looks like a Siemens, in fact. Looks wise, I’d take it over a Nokia 1100 (which is one of Nokia’s uglier phones). Still, your point about branding is valid. It’s the Air Jordan effect.

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