Rojo, right outta beta

Rojo, the latest entrant to throw its hat in the news reader ring is out of beta, and is ready for general consumption. Given that I prefer to live in the three-pane world of Net News Wire, I was pleasantly surprised that I actually liked the service. Since I have used it for only a few days, it hasn’t passed my longevity test. Nevertheless, I am suitably impressed. Clean interface, easy to add tags, and most importantly easy discovery of similar minded feeds, and content. In other words, it is everything Bloglines 2.0 should have been. Frequent feeds and recommended links have a certain addictive quality to them, because they bring the most recent and most relevant information in a couple of clicks. Still Chris and his team have a big task ahead of them – convincing users to switch from the comfortable confines of their current feed readers – whether on the desktop or on the web. (I can track this simply be scrolling through my referral logs – bloglines is #1 for now!)

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