23 Comments

Summary:

Something pretty significant occurred a couple days ago when Tiger was officially given a release date. Did you notice? Apple.com shed some of its lighter skin for shiny black, wherever Tiger was present. Honestly, when was the last time Apple.com really changed in a significant way? […]

Something pretty significant occurred a couple days ago when Tiger was officially given a release date. Did you notice? Apple.com shed some of its lighter skin for shiny black, wherever Tiger was present. Honestly, when was the last time Apple.com really changed in a significant way? Jaguar gave hints of a flat aqua look, while Panther before it got some faux fur spots on the title bar…but not much else. Turning Apple.com from white to black makes me wonder about where Apple may be headed in the near future.

Apple hardware has been white and more recently silver for a while now. White describes Apple. Whenever another company releases a product in white, there’s bound to be some Mac enthusiast pointing an accusatory finger and shouting “Copier!” Believe it or not, white was around before Apple, though they made it a brand it seems. Apple wasn’t voted #1 Brand of 2004 for nothing I guess.

Follow me for a second. With a new look to the website, could a drastic change in hardware aesthetics be far behind? I know, “blasphemy!” you say. “Wintel machines are already black.” True, but c’mon people, it’s Apple Computer – “Designed by Apple Computer in Cupertino, CA.” If Apple decided to do black, they’d make it their own and soon thereafter Mac enthusiasts would be accusing Dell of copying Apple. Maybe the limited edition U2 iPod was a test subject to see how black would be received. Maybe it wasn’t.

There have been plenty of speculations in the past year or 2 about the future G5 Powerbooks. At least a couple of the mock designs I’ve seen had the Powerbook in black attire. I even recall discussions of black being an answer to cooling (I’m no scientist, so I have NO clue how that could work, but right on). Recently Business 2.0 magazine did a bunch of mock products that they’d like to see from Apple. A couple of them sport some shiny black very similar to the feel of the Tiger pages on Apple.com. So it seems there are a few people with black on the brain.

What do you think?

  1. Hmm – Maybe!

    I kind of hope not though. I’m very much a white man myself.

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  2. apple has crossed over to the dark side

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  3. lightningrod220 Wednesday, April 13, 2005

    So was G5 silver just a brief cross-over from the gel-cap look, or white? I kind of liked the looks of the previous lines – dare I say, even the PowerMac G3? I was a big fan of the G4 iMac. It seems like Apple is moving almost too fast, and people don’t get a chance to enjoy the products before something new and totally different comes out. By the time I joined the Mac club, I was watching the G4 Cube getting axed. It’s sad that I never got to enjoy it. In fact, I remember the blowout sale that CompUSA was having on the Cube, and that was what interested me in the Mac.
    Apple needs to slow down, and take time to concentrate and focus straight ahead. Things like brush metal and whatnot are spreading them out in so many directions that they’re becoming almost as inconsistent and disorganized as the Windows world.

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  4. Lots of black plastic makes me think of Darth Vader…

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  5. “Black: It’s the new White.”

    Hm. Sounds like there might be something deeper there…

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  6. I think maybe you’re looking too deeply into all of this. The reason apple.com and Tiger sport the black has to do with the major feature of Tiger, Spotlight. You’ll notice the shadows and glow, the website is trying to recreate the feel of a spotlight. I don’t think Apple is making a move to black for things like hardware, etc. It’s just because of Spotlight. That’s why the Tiger box is black, because the X in the center is lit up by a light. The website will be back to normal after Tiger’s been out for a few weeks. :-)

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  7. Lots of black plastic makes me think wall street powerbook

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  8. “So was G5 silver just a brief cross-over from the gel-cap look, or white? I kind of liked the looks of the previous lines – dare I say, even the PowerMac G3? I was a big fan of the G4 iMac. It seems like Apple is moving almost too fast, and people don’t get a chance to enjoy the products before something new and totally different comes out. By the time I joined the Mac club, I was watching the G4 Cube getting axed. It’s sad that I never got to enjoy it. In fact, I remember the blowout sale that CompUSA was having on the Cube, and that was what interested me in the Mac.
    Apple needs to slow down, and take time to concentrate and focus straight ahead. Things like brush metal and whatnot are spreading them out in so many directions that they’re becoming almost as inconsistent and disorganized as the Windows world.”
    ——————————————————-

    They usually keep a look for about three years. I think it is good that they change. They try to keep the look fresh & different so that you will see the product on the shelf. Distinctive. You may love it or hate it…but you notice it. Which makes you want to take a closer look & play with it. I can’t tell one windows pc from the next on display in a store. Some PC people call it just a pretty computer (It doesn’t matter to me what it looks like is what you here). I call it very smart marketing for the reasons I stated above.

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  9. My very first PowerBook was a PowerBook 140, then I got myself a PowerBook 2400c. I waited 2 years for a PowerBook G4. But today, I’m using this PowerBook 2000, aka Pismo, I bought second hand, for everyday use, both at work and at home (if fact, I’m using this black perl to type this comment now).

    In short, black is good. Looks decent even when it’s really dirty.

    So, if Apple decides to “go black,” then I welcome it.

    A black PowerBook G5 or Dual Core G4 PowerBook doesn’t sound too bad.

    :P

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  10. David Alan Gregory Wednesday, April 13, 2005

    A black PowerBook with brushed Al trim could look very nice.

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