Daily Wireless has an amusing suggestion – build a nationwide WiMAX network that delivers video to people’s homes for free along with free phone and free broadband services. The argument is that since most of the network television is going to hell anyway this network could be supported by advertising, and the narrow niches could be sliced and diced to deliver ads to consumer homes. But is there a large enough pool of people who are willing to sit through adverts?
National advertisers need a low CPM and an effective delivery platform. The $250 billion domestic ad market might support the $3-5 billion required to establish a national WiMax service. (ATSC doesn’t work very well)
Clearly a radical idea, perhaps not as rooted in business reality, but has a germ of something bigger. Go read this piece, and comeback with your thoughts!