Summary:

Exchange4Media.com: Wireless promotion has made mobile the third most popular ‘screen’ with people after television and computers. Coca-Cola…

Exchange4Media.com: Wireless promotion has made mobile the third most popular ‘screen’ with people after television and computers. Coca-Cola India and Mobile2Win have joined hands for the launch of India’s first ever-branded mobile game – The Everest Challenge — for their flagship brand, Thums Up, adopting wireless medium as a mainstream communication tool to connect with consumers.

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