17 Comments

Summary:

Like everyone else I have watched the more bars in more places advertising campaign by Cingular, touting its merger with AT&T Wireless, hoping for better coverage. Whenever I move out of downtown San Francisco, those claims ring hollow, and well I have observed an increased incidence […]

Like everyone else I have watched the more bars in more places advertising campaign by Cingular, touting its merger with AT&T Wireless, hoping for better coverage. Whenever I move out of downtown San Francisco, those claims ring hollow, and well I have observed an increased incidence of dropped calls. That, I can live with it, but what annoys me the most is the lack of real progress in the merger.

Merrill Lynch in a recent report cuts its EBITDA estimate for Cingular in 2005 and did a major mea culpa. “Frankly, we had overestimated the pace at which Cingular would execute the AT&T Wireless merger integration process—which has contributed to better than expected subscriber growth to date, but is delaying potential margin improvement until later in 2005.” Such honesty is not what you expect from Wall Street, but as a consumer who has borne the brunt of this bumbling effort, I can certainly agree with them.

Beyond the superficial merging of their store fronts and websites, the real merging hasn’t begun. For instance, if I want to use a Cingular Siemens SX66 Pocket PC phone, I cannot pop in my AT&T SIM Card. AT&T website, now re-branded Cingular, won’t send WAP settings to a Sony Ericsson S710a, because I have mMode and not Cingular’s Media Net service. Walk into their stores, and you still have to switch from one service to another, get a new plan, and lose all the perks you had. This is very frustrating as a customer. As a consumer, I don’t think the merger really happened. Perhaps they should go back to the old ads where Randy Johnson and Roger Clemens merge into a Frankenstein type creature. Because that’s what the new Cingular seems to have become. (I made the mistake of signing up for AT&T Wireless before end of 2004, one of the four things I most regret in my life.)

  1. Om,

    You think your tale of woe with ATTINGULAR is tough, talk to Helene, my fiance. She is still trying to get her AT&T Blackberry, with an AT&T SIM chip activated. Even following the directions of the PR team at the merged company has not yielded any success.

    I think all that mergers bring is mediocre results…in this case, mediocre would be a step up….

    Go into a Cingular store as an AT&T customer and it’s like your a T-Mobile customer. The switchover is not a switchover. It’s a “change carriers” not merge account bases.

    Share
  2. amen – i agree with that. this is pretty lame on their part to even start advertising the service as better already. oh well!

    Share
  3. I switched to Cingular from AT&T a few months ago when I got my Treo 650 (it wouldn’t work with an AT&T SIM). The Cingular rates were a bit cheaper, and they have an unlimited data plan which AT&T lacked. The one nice thing about Cingular is that they won’t charge you an early termination fee if you switch over from an AT&T account. The setup was painless as well, just a call to an IVR system to activate my new phone and switched numbers when it arrived. Overall, I’m pretty happy with Cingular.

    Share
  4. irwin you are suggestion that switching might be a smarter decision as of now?

    Share
  5. Jesse Kopelman Monday, April 4, 2005

    Just remember it all depends where you live. Contrary to the commercials, there is almost no seemless roaming between networks, so you will always tend to the top choice in your SIM until you fall off. If you live in much of the the Northeast and Northwest, the AT&T Wireless network is better and that is the one you want as the top choice in your SIM. Elsewhere, the situation may be completely reversed. The thing that urks me the most about the misleading commercial campaign is that while there are major challenges due to vendor incompatibility (both use Ericsson and Nokia, but often each uses a different one than the other in a given location) the networks could easily be better integrated than they currently are.

    Share
  6. i agree – it is frustrating to no end. i can get the new SX66 to work if only i get the PDA package which is point less since it costs $49.95. why not go for verizon evdo which is cheaper

    Share
  7. just an (ex-) AT&T customer Monday, April 4, 2005

    Careful on just jumping the boat and switching from AT&T to Cingular. I have some information that points that the switch may be more than just a new SIM card for your SX66 – it may require a new radio (and thus device).

    Share
  8. actually i have a cingular device so that should not be that much of a problem.

    Share
  9. I recently lost my cell phone. I happen to be in some crazy category of having an AT&T account, a texas phone # and live in san francisco. I first tried to buy a phone from at&t, now cingular, they told me i had to switch to cingular, great i say let’s switch. However, it seems cingular cannot transfer my 512 area code # because it’s “out of their market”?? I went back and forth with the folks at cingular about how ludicrous this was. They said there was simply nothing they could do. My options according to them were to switch to cingular and get a new 415 number, or switch to another service. Let me repeat this I actually had an employee at a cingular store tell me I was better off switching carriers!!!! Talk about customer service. I have since moved to t-mobile who was more than happy to migrate my 512 number and am a happy camper. It will be a VERY long time before I consider even talking to cingular/AT&T again. Nice job cingular.

    Share
  10. As an at&t customer I’m also pretty upset with the merger. I was told if I wanted to change my rate plans, and stay as a at&t customer, I would lose all my perks (no nationwide long distance, no unlimited off peak minutes, no mobile to mobile minutes). Quite frankly I think some lawyer needs to start a class action lawsuit for all of us at&t customers. Seems to me since at&t no longer exist we should not be obligated to our contracts.

    Share

Comments have been disabled for this post