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Summary:

In the most recent issue of Business 2.0, my colleague Paul Sloan has done a fantastic story on what next could come out of Apple’s dream (gizmo) factory. Here is a link to the photo gallery which showcases stuff that might be on cards from Apple. […]

In the most recent issue of Business 2.0, my colleague Paul Sloan has done a fantastic story on what next could come out of Apple’s dream (gizmo) factory. Here is a link to the photo gallery which showcases stuff that might be on cards from Apple. These are not Apple products, but this is Paul’s analysis of what could be it. The product images accompanying this story were created for Business 2.0 by award-winning design firm Pentagram. The project was led by Robert Brunner, who was Apple’s chief designer from 1989 to 1996 and who oversaw the design of the PowerBook line, among many other hit products. I love this home phone set-up the best. You can read the story here.

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  1. No digital stereo from Apple?

  2. with a mac mini, does anyone really need a stereo. combine it with one of them fantastic speakers from creative and you got a rockin’ music system.

  3. Nice designs, it will be interesting to see how close they come to what we’ll see in the future from Apple.

    It reminds me of the post you had a little bit ago about Silicon Valley not understanding their customers. This was ironically posted on the same day I decided to try and get graduate research credit on the topic of the importance of good design as a marketing elective. Increasingly, I believe designs, not technology, will be the true product differentiator. The technology doesn’t mean squat to the normal Joe, they just want a solution that works and is enjoyable to interact with. Usable solutions with a kick of style – that is what it is all about.

    There’s a fairly clear correlation between the Starbucks phenomena and the popularity of the iPod. Give the customer a high quality product mixed with a pleasing environment (whether it is a coffee house or slick human-computer interaction) and you will be rewarded.

  4. brady thanks for the post and yes i do agree with your conclusions. hey how about dropping me a link when you finally do get your research credit. it would be interesting to read your conclusions as well.

  5. Re-Imaginando Apple

    A todos nos fascina intentar predecir que va a sacar Apple en el futuro. Business 2.0 dio un paso extra y contrató a Pentagram, ex-diseñadores de varios productos Apple, para que diseñara una serie de prototipos que se ajustan a…

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