Broadband Life according to TI CEO

By Om Malik | Wednesday, March 9, 2005 | 11:22 AM PT | 0 comments |

rich templetonLast evening I attended a dinner hosted by Texas Instruments’ CEO Rich Templeton, where he very candidly talked about many issues including WiMAX, and 3G wireless.

Often Silicon Valley insiders wonder how Texas Instruments continue to do well in every new digital market that comes along? Answer is simple – the company from top man down believes that it’s the applications, not the guts of a technology that drives the end-user demand. Sticking to that philosophy has helped Texas Instruments become a major force in four high growth markets – broadband, digital home, voice-over-the-packet, and cellular phones.

Templeton predicts that it’s a matter of time DLP based projectors fall below $500 a pop, and will be small enough to slip in a bag and be used with game machines, personal digital assistants and other such gizmos. “I know one thing – if your customers continue to innovate around your platform, the markets will eventually happen,” says Templeton.

I have posted some excerpts over on the Business 2.0 Blog. And will have more stuff later, since I am at VoN right now.

Digg

Leave a Reply


Post to GigaOM with your Facebook account

Editorial Masthead

Sebastian Rupley
Editor in Chief
Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Desiree DeNunzio
Copyeditor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Ryan Lawler
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
Close
E-mail It