Summary:

Business 2.0: In recent days, I’ve polled executives at various companies that make these gadgets, and they say the whole video player industry is in a learning phase. James Barnard, who oversees Microsoft’s handheld video player business, points out that there needs to be a lot […]

Business 2.0: In recent days, I’ve polled executives at various companies that make these gadgets, and they say the whole video player industry is in a learning phase. James Barnard, who oversees Microsoft’s handheld video player business, points out that there needs to be a lot of compelling content before there’ll be demand, which is one reason the company is focusing so heavily on content. ‘Without content, this category cannot grow,’ says Jonathan Sasse, president of iRiver Americas, which makes one of the more elegant devices on the market. Sasse sees 2005 as a year of education, after which demand will start to percolate in 2006. Continue reading at Business 2.0 website…

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