FT To Launch Ad-Auuported Mobile Content

The Financial Times is to embark on a new advertiser-funded model for its mobile content services, reports NMA. The company has also begun pilots of its first ever video content, designed as a cornerstone of its 3G content play.
It already runs mobile Java services through deals with Sony Ericsson, Motorola and Nokia, marketed via their portals in addition to FT.com.
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