Summary:

Kevin Werbach: Tivo’s goose is cooked. Tivo, though, still has two big assets. I’m reasonably confident those assets will be valuable enough for one of the major industry players to purchase, or perhaps a consortium. The assets are Tivo’s brand, and its patents. Like Google, Tivo […]

Kevin Werbach: Tivo’s goose is cooked. Tivo, though, still has two big assets. I’m reasonably confident those assets will be valuable enough for one of the major industry players to purchase, or perhaps a consortium. The assets are Tivo’s brand, and its patents. Like Google, Tivo has reached “verb” status as a technology brand. People talk about “Tivoing” programs, because they associate the name with the whole concept of DVRs. That’s worth a lot, even to a company that plans to scrap Tivo’s actual technology. I am not sure how much those patents are really worth – look at the incredible number of competitors who have managed to come to market with competing products without much hassle.

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