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Summary:

John Battelle has a big scoop on Business 2.com: A9 has just announced A9 Yellow Pages. Well, what it is that when you do a search for say, Joe’s Pizza in San Francisco, not only does the information pop-up, but there is also a photograph of […]

John Battelle has a big scoop on Business 2.com: A9 has just announced A9 Yellow Pages. Well, what it is that when you do a search for say, Joe’s Pizza in San Francisco, not only does the information pop-up, but there is also a photograph of the Joe making the pizza.

A9 strapped GPS-enabled digital videocamera-cum-terabyte server rigs to the top of a bunch of SUVs, and drove them around the commercial districts of major U.S. metropolitan areas, recording what became composite still pictures of entire cities, one address at a time. Tens of thousands of miles later, they had more than 20 million images of over 14 million businesses in 10 cities, and they aren’t done yet. A9 then created a local search application it calls Block View. It’s pretty darn cool, incorporating a lot of Javascript and other tricks to let you “walk” up and down the block. (You can’t turn a corner yet, but you can look at the other side of the street.) A9 then integrated Block View with Yellow Pages listings (from Axiom) and voilà — local search with a visual cue.

Now as an aside, think about this application – take away broadband – and what you will get is you screaming profanities like Donald Duck. Broadband, its the glue that makes every cool thing happen!

  1. A9 Yellow Pages are out

    Many posts around about A9 releasing an interesting implementation of Yellow Pages functionality. First post I read was Om’s, with some comments from Techdirt and Russ, and a full story from CNET. As Russ mentioned for Spain, French yellow pages

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  2. Amazon A9’s Visual Yellow Pages

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    COMMENT:
    AUTHOR: David Warner

    “Joe’s Pizza?”

    “Wrong number.”

    ;^)

    COMMENT:
    AUTHOR: leo prieto

    Wow I loved the idea. It’s not that hard to do really (just a lot of time, if you want to do it by yourself). I want to build something like that myself, for Santiago (and later the rest of Chile). Seriously. Really impressed.

    COMMENT:
    AUTHOR: umair

    that is *really* cool.

    COMMENT:
    AUTHOR: Anand Jain

    After initially poking around the new A9 Block View feature, I kinda scratched my head and started wondering how are they going to monetize this service? I mean, obviously all the big players out there offer Yellow Pages as well as location based searches. So what am I missing in here? How many times would I want to view the ‘other businesses’ around ‘Joes Pizza place’? Other than the cool factor, whats the value addition? Can someone fill me in?

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