Summary:

UPDATE: Norwest Venture Partners invested $5 million in the company. EXCLUSIVE: Mercora Networks, a company started by Srivats Sampath, former CEO of McAfee.com is about to get some major dollars. One of the other founders of the company is Michael Stokes, who developed the Gnutella 2 […]

UPDATE: Norwest Venture Partners invested $5 million in the company.

EXCLUSIVE: Mercora Networks, a company started by Srivats Sampath, former CEO of McAfee.com is about to get some major dollars. One of the other founders of the company is Michael Stokes, who developed the Gnutella 2 platform. Though I don’t have too many details, but I am told some top tier VCs are involved. Mercora, is part of the whole “place shifting” movement I wrote about back in November for Business 2.0. They are essentially a P2P Radio network.

Mercora is a small little application, which you download and install on your computer. It scans your hard drive, looks for all sorts of music files – Mp3, Ogg Vorbis, WMA – and builds a tiny database. Then you send invites to your pals, inviting them to join your buddy list. Once they join your buddy list, they can listen and control a special playlist that you create for them.

The only bad thing – Mercora doesn’t work with Mac, so that is why the company is missing out on the all “the entire early adopters who will write about a product” buzz. Actually none of the place-shifting products work with Mac for now. Can anyone tell me why?

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