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A very gaunt looking Steve Jobs, in his classic Levi’s-black turtle neck outfit walks on to the stage, with a purpose and a tentative smile. The hair is a little more gray, but it is still the same old Steve. A master salesman selling to the […]

A very gaunt looking Steve Jobs, in his classic Levi’s-black turtle neck outfit walks on to the stage, with a purpose and a tentative smile. The hair is a little more gray, but it is still the same old Steve. A master salesman selling to the faithful. I shudder when he could do had he focused on religion instead of computers. He works the room with ease of a comedian on a good night.

There is no one in Silicon Valley who can match the intimacy Jobs has with the products he demos. He knows the intimate details, that little trick which is going to catch the fancy of the audience, prompting them to break into an involuntary applause. He cares… enough to make you buy his products. It is a masterful performance. Balanced, scripted perhaps, but nevertheless enjoyable.

Macworld, is more about Steve Jobs’ experience that the new products. We have known for weeks that the iWork is coming, a Mac Mini is around the corner. Or an iPod Shuffle! Let the others go nuts trying to post his every uttering – I was watching a performance, the best one act show this side of Broadway, you can watch.

On stage, Jobs displays emotions with the veracity of a Hollywood thespian. The smirk he reserves for iPod pretenders, the innocence of a man who finds out that the Apple stock is trading down a bit. Some machismo when he says – well there is more to come in the keynote. Perhaps that will lift the Apple stock. Like a young Bobby DeNiro, he mocks the desktop search by Google and Microsoft.

It is a Clint Eastwood moment when he points out that in one year they have doubled Apple’s share of the digital music player market. Take that punk! And he switches gears, and shows an emotional sensitive side ala Nic Cage, and thanks the Apple engineers, and loyalists. A big smile, a hesitant wave and then he is gone.

  1. When computing is ubiquitous, personality is what matters!

    (Take, for example, blogging!)

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  2. Now head over to C/Net and watch the Bill Gates/Conan Late show mockery and ask yourself who advises Bill to take on these embarrassing public outings.

    Or likely he doesn’t care – it’s not in his DNA, cf. Jobs.

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  3. Om Malik: The Steve Jobs Experience

    Om Malik was at the conference. He shares his thoughts on Steve Jobs’ performance.

    Good stuff, Om :)

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  4. Stephen Brown Friday, October 26, 2007

    Yeah, I would really like to get in contact with Steve Jobs or Steve Wozniak or some one who could sponsor this poor little Jamaican boy who wants to become big in the computer Industry an Apple MacBook Pro 15/17″ Laptop for my University years. I’m currently in my 1st year & would really like a Laptop to use. So please anyone can sponsor me I would be really thankful to you and repay you some time when I finish University.

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  5. I WOULD LIKE A CONTACT NUMBER FOR CEO OR BOARD OF APPLE.
    HAVE HAD MANY REPAIRS ON A 3 YEAR OLD MAC BOOK.
    NOW ANOTHER HARD DRIVE?
    WORKED- BUT SLOW WHEN I BROUGHT IT IN TO BE CHECKED AT GENUIS BAR IN STONESTOWN SF STORE.
    NOW ALMOST CAUSED ME A FIRE AND WON’T WORK TO MAKE CONNECTION.
    VERY UPSET SINCE I AM A DISABLED SENIOR AN DON’T HAVE MONEY FOR ANOTHER REPAIR.
    MOSTLY I FEE DUE TO THE TESTING AT THE STORE.
    PLEASE REPLY WITH A NAME I CAN CONTACT.
    THANK YOU, NANCY NEWCOMB

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  6. [...] The Steve Jobs Experience: Macworld, is more about Steve Jobs’ experience that the new products. On stage, Jobs displays emotions with the veracity of a Hollywood thespian. [...]

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  7. [...] five years ago, I wrote about the Steve Jobs Experience, and how he was more a thespian than chief executive of one of the hottest technology companies. [...]

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