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EXCLUSIVE: Folks have been predicting a big year for mergers and acquisitions in 2005, and we are starting the year with a bang. I have learnt exclusively that Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to acquire Live […]

EXCLUSIVE: Folks have been predicting a big year for mergers and acquisitions in 2005, and we are starting the year with a bang. I have learnt exclusively that Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to acquire Live Journal, for an undisclosed amount. The deal is a mix of stock and cash, and could be announced sometime later this month, according to those close to the two companies. If the deal goes through, then Six Apart will become one of the largest weblog companies in the world, with nearly 6.5 million users. It also gives the company a very fighting chance against Google’s Blogger and Microsoft’s MSN Spaces.

Weblogs have become quite popular in last 12 months. A recent report by the Pew Internet, nearly 7% of the 120 million U.S. adults who use the internet say they have created a blog or web-based diary. That represents more than 8 million people. About 27% of internet users say they read blogs, a 58% jump from the 17% who told us they were blog readers in February. This means that by the end of 2004 32 million Americans were blog readers. Bacon’s Information, a media industry research group has recently started tracking blogs as a news source. Ben and Mena Trott of Six Apart, and Peter Rojas of Engadget were recently featured on the cover of Fortune magazine.

Live Journal was started by Brad Fitzpatrick back in 1999, long before Six Apart existed and blogging was all the rage. Live Journal, which is based in Portland, Oregon has 5.5 million users, though only a miniscule number are paying customers. Live Journal is very popular with teenagers and is built on an open source platform, and arguably is one of the largest open source projects on the web. Live Journal has been in talks with several other possible acquirers, though Six Apart is more of a natural fit. My sources tell me that all Live Journal employees are going to be retained.

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  1. Niall Kennedy’s Weblog Wednesday, December 31, 1969

    Six Apart to buy Live Journal

    Om Malik reports Six Apart will acquire Live Journal and the deal should close by the end of the month. WOW. Om has been correct in every scoop I have seen, so I consider this news very accurate….

  2. Sixapart buying LiveJournal?

    There are rumors on the internets that Six Apart just bought / is buying / will soon buy LiveJournal. Details as they come. Update: Om Malik now has more: Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about …

  3. Sixapart buying LiveJournal?

    There are rumors on the internets that Six Apart just bought / is buying / will soon buy LiveJournal. Details as they come. Update: Om Malik has more: Six Apart, the parent company behind hosted blogging service TypePad, and Moveable Type is about to a…

  4. Six Apart to Buy Live Journal – 6.5M Users when Deal Completed

    Six Apart, the company behind hosted blogging solution TypePad and standalone system

  5. Micro Persuasion Wednesday, December 31, 1969

    Six Apart Buying Live Journal – Om

    Business 2.0 journalist Om Malik once again uses his personal blog to break a pretty big news story – Six Apart will buy Live Journal.

  6. Six Apart to buy Live Journal

    Om Malik has just revealed that Six Apart are about to buy Live Journal. This would definitely take them up a notch when it comes to competing with Google’s Blogger as it would take them to 6.5 million users….

  7. 6A Acquires LJ

    Six Apart is acquiring LiveJournal, according to Om Malik. The result is the largest blog vendor (6.5 million users), and a fairly independent one at that….

  8. Technical Ramblings Wednesday, December 31, 1969

    LiveJournal to be Bought out by Six Apart

    If there’s one thing that I had hoped to never hear, it was that LiveJournal was being bought by someone. However, it seems that today is a day for hearing exactly that: Six Apart Will Be Buying LiveJournal. A thought that hits me hard, given how much…

  9. Adventures in Troubleshooting Wednesday, December 31, 1969

    Six Apart to Buy LiveJournal?

    Wow. Six Apart To Buy LiveJournal. Holy crap, folks, this is as big as it gets. This is Cingular buys AT

  10. Industry Whisperings

    Om Malik on Broadband ï½» Six Apart to buy Live Journal…

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