GigaOM

Keith points out that the big stores which feature so prominently in the ads for all the so called VoIP services, like AT&T, Vonage and Packet 8 have nary a clue about selling the service.

when you see Voip Boxes on the shelves but do You SEE one single fricking PHONE hooked up and able to make/place a call so that the CONSUMER can hear for himself the CLARITY of the CALL??????

Its like buying olive oil without really tasting it, and savoring the aroma. Andy gets to the heart of the matter in his post, when he quips,

The problem is that the relationship with retail is via Linksys, and all their experience has been to date has been with routers, hubs and access type devices, not phones.