George Masters is a school teacher who has set marketing industry tongues wagging with his 60 second iPod ad. Wired has now picked it up and and if you haven’t seen it you should have a look (link to the video on the Wired site). If Apple does not pick this up they are crazy. From Wired:
"It shows great advertising principles," said Gary Stein, a marketing analyst with Jupiter Research. "He’s computer-literate, but he’s also literate in the language of advertising…. You could take this thing and put it on MTV this afternoon. It’s not only good, it’s good advertising. People go to college to learn this. He just gets it."