ClickZ: Online content consumption was the leading activity in October, according to the latest monthly report by the Online Publisher’s Association. Michael Zimbalist, president of the New York-based organization says, “People are treating the Internet more and more like traditional media, through which they consume movies, music, and news. Long-term trends continue to indicate that content will be the dominant source of people’s time online.” If traffic patterns of blog usage and my own traffic are any indication, the man is speaking the truth.