Summary:

Andy analyzes AT&T’s VoIP marketing and moves, and explains why they are the only one who can bring VoIP to the masses by their unique brand positioning. He feels this would help company leap past Vonage which has plans to spend between $50-and-$70 million on advertising/marketing. […]

Andy analyzes AT&T’s VoIP marketing and moves, and explains why they are the only one who can bring VoIP to the masses by their unique brand positioning. He feels this would help company leap past Vonage which has plans to spend between $50-and-$70 million on advertising/marketing.

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