Media Republic, creator of the what it calls the “world’s first mobile soap” Jong Zuid, will soon start a mobile TV channel in The Netherlands. The channel will broadcast on a daily basis and can only be viewed via a mobile phone. The programs are presented by several Dutch celebrities.
According to early statements, the channel will consist of several themes, such as showbiz, business, fun and gadgets. The programs will be exclusively developed for mobile viewing: close-ups will be heavily used, the duration of the recordings will limited etc. The mobile channel should launch in the second half of November.