Summary:

Broadband Over Power Lines is the new big thing, but a Platt’s study shows that even consumers might not be interested unless it is offered to them at dirt cheap prices. “Nearly one-quarter of residential customers in our survey said they would be very interested in […]

Broadband Over Power Lines is the new big thing, but a Platt’s study shows that even consumers might not be interested unless it is offered to them at dirt cheap prices. “Nearly one-quarter of residential customers in our survey said they would be very interested in BPL if their utility could beat the price of broadband internet alternatives,” said Michael Reid, a research director at Platts. “But interest dropped sharply when we introduced specific price points. At $29.95 per month-below typical prices for internet access via cable or DSL-only 9 percent were still very interested.” Is anyone listening?

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