Summary:

Qualcomm has established a subsidiary, MediaFLO USA, to deploy and operate a nationwide network operating in the 700 MHz spectrum to deliver…

Qualcomm has established a subsidiary, MediaFLO USA, to deploy and operate a nationwide network operating in the 700 MHz spectrum to deliver video and audio programming to 3G mobile phones. There were no details of the likely cost of the service, except that they would be at ‘mass market prices’.
The MediaFlo network is expected to begin commercial operation in 2006. Negotiations have already started with US cellular operators to distribute the multimedia services in tandem with their networks.
WSJ: (sub. req.)Qualcomm already has acquired licenses to broadcast in a frequency band that has been used for television channels. Qualcomm, which said it eventually may spin off the subsidiary to its investors, plans to act as an aggregator of programming for the network, striking deals with cable operators and TV stations to deliver their content to mobile users. The network is expected to begin operating in 2006.
Related: High-Definition TV Phones by TI

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