Summary:

In UK, “TxtMsC”, the mobile soap opera game in which the public is urged to respond to plots by text, is set to expand with a TV ad push lau…

In UK, “TxtMsC”, the mobile soap opera game in which the public is urged to respond to plots by text, is set to expand with a TV ad push launching at the end of the month…the ads are set to appear on E4, ITV2 and MTV.
The game was first launched on UK radio last year.

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