Summary:

A profile of the mobile soap opera FanTESStic, by Endemol in UK…also, other such mobile video and TV convergence projects on in UK, such a…

A profile of the mobile soap opera FanTESStic, by Endemol in UK…also, other such mobile video and TV convergence projects on in UK, such as Big Brother, Hollyoaks and others…
While the potential rewards for phone network and producer are clear, a fundamental question remains: will consumers really want mobile content enough to buy it? Which is why TV, advertising and telecoms players will be following DJ Tess’s exploits just as keenly as the teenagers with dreams of clubbing in Ibiza.

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