In Front of Mini Me Apple Stores

Om Malik | Friday, October 15, 2004 | 1:57 PM PT | 3 comments

Business 2.0 has revamped its front of the book section, also known as In Front. This month, the section hits one right out of the ballpark. Editor at large, Erick Schonfeld, has the skinny about Apple’s New Retail Strategy in the magazine. You know the whole Mini Me retail stores concept Apple announced during the course of its earnings call.

Steve Jobs might tell you that to get bigger, you first need to get smaller. He proved that with the iPod Mini. And soon Apple plans to unveil another think-small strategy: the mini-store.With Apple stores booming in many major U.S. cities, the company is looking to further expand. So this fall, small boutique versions of its high-profile outlets — no grand staircase, no theater, limited display space — will start sprouting up in shopping malls

I have a longish piece on Firefox and why it is a much bigger nightmare for Microsoft that most people realize. Matt has the complete lowdown on ring tone economy.

3 comments so far

October 17th, 2004
5:12 PM PT
leo prieto said:

Where can I find your Firefox article? Or are you talking about articles that will be published next month? (already read Erick’s piece).

October 18th, 2004
6:54 AM PT
Om said:

Oh sorry Leo, the Firefox article is going to be online soon. its already in the magazine. i guess I shold have been more clear when i wrote that. sorry -

October 19th, 2004
5:28 AM PT
leo prieto said:

no worries. you just made me subscribe to Business 2.0. eagerly awaiting my first issue. ;)

Editorial Masthead

Carolyn Pritchard
Managing Editor
Celeste LeCompte
Special Projects Editor
Om Malik
Senior Writer
Stacey Higginbotham
Staff Writer
Wagner James Au
Contributing Editor
Liz Gannes
Staff Writer
Chris Albrecht
Staff Writer
Katie Fehrenbacher
Staff Writer
Josie Garthwaite
Staff Writer
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