Summary:

Technical advances shown last week at the International Broadcasting Convention (IBC) in Amsterdam, have turned mobile TV on cell phones fro…

Technical advances shown last week at the International Broadcasting Convention (IBC) in Amsterdam, have turned mobile TV on cell phones from a harebrained scheme to a sure thing sometime within the next 18 months.
Besides the acceleration of technology, a key breakthrough that may finally get broadcasters out of the house was conceptual: the consensus among developers that mobile TV requires a different form factor and content composed of clips, teasers, samples and interactive Internet links, rather than a movie, a sitcom or even a 10-minute music video.

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