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	<title>Comments on: Packet8, now at CompUSA stores</title>
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		<title>By: Andy Abramson</title>
		<link>http://gigaom.com/2004/08/15/packet8-now-at-compusa-stores/#comment-97807</link>
		<dc:creator><![CDATA[Andy Abramson]]></dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
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		<description><![CDATA[Om, I continue to think that all the major VoIP players will have a significant retail strategy. I mean, if AT&amp;T CallVantage is advertising so heavily on Olympics and elsewhere, its not just to get the early adopter. It&#039;s about building mindshare and gaining customers. At some point my guess is AT&amp;T will go retail...the question is who will follow them with the kind of marketing that will allow them to keep up? The Cable companies? DSL providers? Level3?]]></description>
		<content:encoded><![CDATA[<p>Om, I continue to think that all the major VoIP players will have a significant retail strategy. I mean, if AT&#038;T CallVantage is advertising so heavily on Olympics and elsewhere, its not just to get the early adopter. It&#8217;s about building mindshare and gaining customers. At some point my guess is AT&#038;T will go retail&#8230;the question is who will follow them with the kind of marketing that will allow them to keep up? The Cable companies? DSL providers? Level3?</p>
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