Red Herring has an interesting take on Blinkx and its 15-minutes of fame. They make a good point, but I still think blogs are an instant feedback loop for companies. This is real-time economy at work – producers and users are seperated by a few clicks.BlinkX has been listening to bloggers – who are essentially a distributed test lab – have to say, and incorporting them into its tool. With money they can scale their service, and it is a problem which even Google had to fix.
After a posting about Blinkx on GigaOm, an influential blog by technology writer Om Malik, sparked a new wave of media interest, the company decided to take a risk and strike while the irons were hot. It released its search tool earlier this month.