Summary:

An interview with Jim Moloshok, head of entertainment at Yahoo, ahead of its Q2 earnings…focuses on how movies are being marketed through…

An interview with Jim Moloshok, head of entertainment at Yahoo, ahead of its Q2 earnings…focuses on how movies are being marketed through Yahoo.

“In 2004, advertisers are using the Internet the same way they use established media, where they are analyzing it to optimize their buys. When you buy a commercial on television, you lease the consumer for 30 seconds. But if you can get a consumer engaged online, you can own that viewer for 30 minutes.”

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