Computer audio equipment maker Creative Technology and online music service Soundbuzz.Com launched an alliance on Tuesday aimed at capturing Asia’s infant fee-based online music market.
The two companies are setting up online music stores in Singapore, Hong Kong and India — regions where piracy is rampant.
The first of their online stores was launched in Singapore on Tuesday, offering 250,000 songs at $1.16 each in a format designed for quick downloading into Creative’s digital music players.
Soundbuzz.Com, which operates in Australia through a relationship with telephone company Telstra Corp., plans to bill customers through ISPs rather than credit cards, hoping the easier form of billing will spur growth.
IHT: Apple has yet to announce plans for an Asian version of iTunes, while Sony already sells some music online in Asia through a PlanetMG.com site in Singapore and a Mora.com Web site in Japan.