2 Comments

Summary:

Apple, by all means should be a star in India. It boasts of a celebrity fans club that includes cricket star Sachin Tendulkar (think A-Rod times ten), Amitabh Bachchan (Harrison Ford time ten), and musical maestro A R Rehman (think Quincy Jones). It is often featured […]

Apple, by all means should be a star in India. It boasts of a celebrity fans club that includes cricket star Sachin Tendulkar (think A-Rod times ten), Amitabh Bachchan (Harrison Ford time ten), and musical maestro A R Rehman (think Quincy Jones). It is often featured in movies and television shows, fashion spreads and music videos. Despite all that, the company continues to be a colossal co*k-up in India. In its decade-long presence in India, Apple has so far seen five country heads and has basically ceded the market to PC makers. It just boggles my mind that the Cupertino cult favorite cannot get its act together in a market which is idea for its products – a gigantic television/film industry, media sector that is booming boom and serious growth in high-end expensive schools. While In India, I had posted this piece on how Apple blew it in the Indian market.

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  1. Codewarriorus Sunday, June 27, 2004

    Is that all?

    It took longer to click the link to this article than reading it.

    Some arguments, numbers of the situation or an explanation why it got like this might help to make this read worthwhile.

    Try again.

  2. Re: Codewarriorus’ comment:
    I don’t know…the article contained first-hand experience, qualitative points about why Apple has such a low profile in India, and quotes from other sources with some insight. The author’s not friggin’ Forrester–lighten up.
    One thing I do know is that the world is full of little knee-high people, slashing away to cut everybody down to their size.

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