Summary:

MSN has invited three advertising agencies to create bigger and better online campaigns to help improve the quality of the fastest-growing U…

MSN has invited three advertising agencies to create bigger and better online campaigns to help improve the quality of the fastest-growing U.S. advertising category.

MSN will provide technical support on the project for creative directors the ad agencies Crispin Porter + Bogusky, Interpublic’s Deutsch Inc., and Wieden + Kennedy New York. Each agency will choose a client and build an Internet component into their campaigns that will break in the fall. Details about financial terms and the clients involved were not disclosed.

I hope these agencies choose a smaller, niche site to experiment with…but it won’t happen.

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